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RE: Charity Auction Newsletter: March 2008

 

CHARITY AUCTION NEWSLETTER: MARCH 2008

Auction Seminars Coming to the MidWest: June 2008

We are in the planning stages of a seminar tour featuring the following cities:

·         Minneapolis-St Paul

·         Indianapolis

·         Milwaukee

·         Chicago

Our topic is "10 Steps to a Successful Charity Auction" and the entire outline can be found on our website: http://www.charityauctionhelp.com/seminers.php

Our target is either the first or second week in June 2008 and we are actively seeking hosts for each of these seminars.

Seminars are regularly held on a week day from 9:30-1:30 and the host must provide:

·         Seminar style meeting room to accommodate at least 30 attendees, no audio visuals required

·         Continental breakfast with coffee, tea, soft drinks and water

      In return the host recieves:

·         Complimentary attendance for 4 members of their organizatio

·          Copy of our books, "Going.Going.Gone" and "The Winning Bidder Is."

·         Copy of our auction software management program: AuctionCheckout Pro

If you are interested in being a host, please send us an email to:

Email: mailto:targetfunding@bellsouth.net

Detailing which dates would be most convenient for your organization

 


 

Increments

First, I strongly support a bid sheet that consists of at least 14 to 17 steps.  There is no magic to this number but following along on my theory it allows ample space for the item that is undervalued or over-sought.

Second, minimum bids were discussed in detail in the previous newsletter and we suggest an average of 35%, some lower, some higher depending on sale value.

Third, all increments are pre-printed on the bid sheets.  This reduces the task for the bidder to simply supply his bid number without make any calculations and allows the bidder to jump several stelps if they are particularly aggressive.

I use a rather simple rule of thumb. I find that the average number of bids found on a silent auction bid sheet is approx. 6 to 8. Using this as a guide I use increments that will get me to 100% of value within 6 to 8 total bids.

For example. If an item is worth $300, I recommend starting the bid at $100 and making the increments $30. This means 7 bids (including the starting bid) will get me to just under full value.  In other words, 10% of value.

Consider a couple of factors here. 1) Silent auctions tend to average 65% of retail value on average (some higher, some lower). This approach is consistent with the fact that some items will only get 3 or 4 bids, but is designed around trying to beat that average. 2) A typical silent auction item will have 2 - 4 competitive bidders, of which most will only return to an item 2 or 3 times max. This approach supports 2 bidders bidding 3 times each or 3 bidders bidding 2 times each, etc.

 

 

 You will notice that the last bid sheet omits and mention of value.  In addition, bidding continues on Sheet # 1 and #3 but Sheet #2 has a Buy It Now option.  Both of these topics will be discussed next month.

The target is all the way down the first column, anything in the second column is a bonus.

[Note: these bid sheets were created using AuctionCheckout Pro software in a simple word document that can easily be customized to the event.


Content

It is vital that the bid sheet containing an accurate and concise description of the item with all restrictions and conditions clearly typed. Lenghty, cutsy and entertaining titles are wonderful but no one know what they are bidding on.

Most software products produce invoices that include the title of the item and it is sometime difficult for a winning bidder to know what "Beauty Starts from Within" was since it was a long time ago that he bid on it.  In addition you make it more difficult for your distribution people to find the "Alyria Skin Care Basket, Gift Certificate for 2 One-Hour Massages, & One Hour Private Craniosacral Therapy Session" that was in that item.

Keep it Simple!

 


Two or Three Part Bid Sheets

Many organizations have used two or three part bid sheets for bid entry at their silent auction.  This paper is also called "NCR paper." Guests place bids by writing on the top copy with a ballpoint pen. The chemicals on the paper combined with the pressure of the pen create carbon copies of the written image. 

Why triplicate bid sheets?

At traditional events without event management software, when bidding is completed, the top two copies of the triplicate form are removed by volunteers. The remaining copy is left on the table near the item for reference. The top two copies are torn apart; one copy goes into a file or binder sorted by item number, the other copy is sorted into a hanging file by bidder number. Tearing the sheets apart, sorting, and filing them requires several volunteers and significant time.

When the guest is ready to check out, the bidder copies for that guest are pulled from their hanging file and totaled by adding machine or calculator.

Why NOT triplicate bid sheets?

With event management software, bids are entered into the computer by typing Item #, Bid # and Bid Amount into a rapid data entry screen; the software produces comprehensive, itemized and totaled invoices. Multiple copies of the invoice can be printed so both the cashier and guest can keep a copy of the invoice reflecting payment. Event software, such as AuctionCheckout Pro can add applicable sales tax for the flagged items. Bids are entered as sections close and during dinner, so invoices can be printed in batch or singly, on demand. As a result, bidder copies of the bid sheets are no longer necessary.

What about duplicate bid sheets?

This is a tougher question--Leaving the second copy on the table can be helpful both to identify the winning bidder and for your item redemption team. When guests bring itemized invoices to item redemption, it's easier to confirm the correct item to be picked up.  Finally a two part bid sheet allows you to tape down the second part, making it easier to pull off the top sheet and securely anchoring the bid sheet to the table.  Otherwise scotch taping bid sheets is a big NO NO, once collected they stick together and create a terrible mess.

Printing Multi-part Bid Sheets

Today you have several choices:

  1. purchase NCR paper and print two or three copies of each bid sheet and staple together
  2. purchase pre-designed multi copy paper from several sources identified in the Resources Section of our website.
  3. Take a complete set to Kinko's and they will prepare two or three part bid sheets, collated and glued for less than $.05 each.

 


 

Next Month:

 

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